Proofreading Digital Content (Checklist)
Updated: May 26
In today’s frenzied social media culture, visual images reign supreme. Every digital marketing strategy proposes posting more images to grab attention and increase audience engagement. However, if words accompany these images, they must also be proofed as any other document. How embarrassing is it to upload beautiful images with incorrect text? Just one typo can sour a potential client, so error-free visuals are just as important as error-free documents.
Since so many documents are sent digitally—through computer-related software and devices—most writers, proofreaders and editors spend lots of time looking at screens, both big and small. Although it is always best to proofread from a printed hard-copy, at times, this might not be an option. For example, a client might host a proprietary website or other protected content not offered for print, like training modules. Fortunately, there are proofreading strategies and workarounds for the limitations of on-screen editing.
When proofreading photographs, illustrations or other visual content, such as PowerPoint presentations or slide decks, check for clarity and readability, as well as grammar errors and typos.
Proofreading Visual Images
The following questions form a useful checklist for correcting errors in visual content:
• Is the image clear? Is any part blurry? • Are the colors crisp or dull? • Do the colors complement each other or clash? • In black and white photos, are any parts too light or too dark? • Should the image be lightened or darkened to print well? • Does the image fit in the space provided? • Should the image be horizontal or vertical? • Is the text too big or too small? • Is the text on top of the image easy to read? • Should the text depth be bold, regular or light? • Is the font style easy to read? Is it professional? • Does the image accurately reflect the text? • Do the captions accurately describe the image? • Are the figure numbers in captions correctly formatted? • Are all words spelled correctly? Any typos? Correct grammar? • Is the logo style and color correct? • For print, is the image resolution 300 dpi? At least 72 dpi for the web? • Are any photo credits, copyright or legal disclaimers missing from the footers?
For more helpful proofreading tips and practical exercises to sharpen your skills, get your copy of Proofreading Power Skills & Drills!
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