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10 Book Business Details You Must Know Before Self-Publishing

Book Business Details for Self-Publishing

Unfortunately, writing a book is not easy. You cannot write a quality book in 30 days or in a weekend. Despite what the marketing gurus sell you, writing and publishing a book takes more time, skill, finances, and mental effort than what is reported on social media.

No matter how many thousands of dollars you spend on someone’s bogus 10-step program, you cannot avoid the sheer grit it takes to become a published author.


There are several fine points of detail that must be attended to before uploading your masterpiece to Amazon. In addition to an ISBN (International Standard Book Number), there are other business aspects to consider when self-publishing a book.


Book Business Details for Self-Publishing


  1. Copyright: Ensure that you have the necessary copyright permissions for any content used in your book, including images, quotes, or excerpts from other works.

  2. Editing and Proofreading: Hire professional editors and proofreaders to ensure your book is polished and error-free.

  3. Cover Design: Create an eye-catching and professional book cover design that aligns with your target audience and genre.

  4. Formatting and Typesetting: Properly format your book for print and digital distribution, including page layout, font selection, and formatting styles.

  5. Printing and Distribution: Decide whether you want to print physical copies of your book or distribute it digitally through platforms like Amazon Kindle Direct Publishing (KDP) or other self-publishing platforms.

  6. Marketing and Promotion: Develop a marketing plan to promote your book, including strategies for online and offline promotion, social media marketing, book reviews, author website, and email marketing.

  7. Pricing and Royalties: Determine the pricing of your book and understand the royalty structure for different distribution channels.

  8. Legal Considerations: Consult with a lawyer to understand any legal requirements, such as setting up a business entity, tax obligations, and contracts with distributors or retailers.

  9. Author Platform: Build an author platform, such as a website or blog, to establish your online presence and engage with your target audience.

  10. Sales and Analytics: Consider using tools like HubSpot CRM or other sales and analytics platforms to track book sales, customer data, and marketing performance.

Remember, self-publishing a book involves various aspects of print production and marketing that must be completed before uploading your document to a publisher. Therefore, it is important to research and plan accordingly to ensure a successful publishing journey.

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